CAMPAIGNS

Experience opulence at home. Be transported to a resort-style hideaway located in Australia's Mornington Peninsula where self-confidence is encouraged and celebrated.

After years of ‘dressing-down’, it’s time to rise to the occasion and embrace bold colours and beautiful, bouncy hair that commands a room. We wanted to evoke a sense of glamour in the everyday - a notion that style doesn’t need to be reserved for special celebrations.

Embody gloss and luxury, and let your hair reflect your newfound confidence and style.

From the very start I wanted to create a range that would take hair trends in new directions. Each year we celebrate this innovation with a collection that brings it all together. Everything is driven by my desire to give you the products and tools needed to create those special moments yourself.
-Kevin Murphy

CREDITS

POOLSIDE PHOTOSHOOT CREDITS

CREATIVE DIRECTION

KEVIN MURPHY

DIGITAL MOTION & PHOTOGRAPHY

JOHN O’ROURKE & REUBEN GATES

IN HOUSE PRODUCTION

NATHAN GORMAN

HAIR STYLING

JAMES NICHOLSON, WADE BLACKFORD, CAROLINE KELLS & SARAH LUND

HAIR COLOUR

KATE REID

HAIR & MAKEUP ASSISTANTS

DEAN McDONALD & PHOENIX LY

FASHION

EMILY WARD

FASHION ASSISTANT

OLIVIA FOULDS

EXTENSIONS

SHOWPONY

BEACHCOMBER takes us back to where it all began. Set in the atmospheric Mount Martha Beach in Australia, we nod to our iconic beach hair past, while peering through the lens of the future.

BEACHCOMBER is a homage to sexy, surfer grunge, with gritty textures and sun-kissed blonde hues at the forefront. Taking cues from the rough elements and rawness of nature, as well as embracing utilitarian fashion.

It’s also where we acknowledge our connection to the environment and our commitment to creating products with a conscience.

Every picture you see in a fashion magazine tells a story. But it’s not a story that you, as the reader, will ever see with your own eyes. It’s the story of the creative team, working to create a single throwaway moment. That’s the world of the session stylist and for me it’s a world full of inspiration and expression, where a single moment can inspire an idea that will translate into a product.
-Kevin Murphy